Ulta Gel Eyeliners in Clay and Olive Oil

Disclaimer:  I purchases these.

I've got a bit of an addiction to pencil eyeliners, as evidenced by the fact that I've got the Urban Decay Eyeliner Vault yet still feel the need to purchase more.  On the plus side, this urge to collect is helping me to discover some viable and less expensive eye liners outside of the Urban Decay range.  Okay, rationalizations aside, how do the gel eyeliners from Ulta stack up?

Pretty nice, actually!  I've already reviewed the off white Halo, but apparently it was part of the previous incarnation Kohl eyeliner range, which has now morphed into the Gel eyeliners (review here).  A bit misleading, as a kohl and gel formula would be quite different, I'd think.  Regardless, I was impressed with Halo, so I recently picked up Clay and Olive Oil to also try out.

Clay is a graphite gray shimmer, which begs the question why the name Clay?  Olive Oil is a mossy green shimmer.  Both are darker than they looked on Ulta's site, which is one reason why I always look for swatches prior to purchasing.  They are creamy, easy to apply, and once set they do not smudge.  A quick scan of the ingredient list showed they contain vitamin E, cottonseed and jojoba oils, which is nice to see. 

Clay gel liner

There are currently 23 different colors, and at $8 each I think the Gel liners are a good buy!  Ulta usually offers some sort of deal with their house named cosmetics, and these are currently buy two get two free, making them $4 each.

Olive Oil gel liner (over Sephora by Pantone's Navajo)