First of all, the "Cool Lids" name is appropo, as my lids do indeed feel cool for a brief minute after applying. I'm guessing that's a result of the water based formula, evaporation perhaps? The formula is more liquid so the tube packaging works well. Only a small amount of the cream is needed for full, opaque coverage, and I usually start out with a pin head size amount, adding more if needed.
The finish is metallic or a "shimmering wet-look", which I was afraid would translate as frosty, but it's working for me both on it's own or as a base shadow. I have no issues with patchiness and the wear time is a solid 8 hours over primer, so Rose Gold Goddess is a winner for me!
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