Tuesday, January 24, 2012
L'Oreal Infallible 24HR Eye Shadows in Midnight Blue, Amber Rush, Golden Sage
The plastic side showing the shadow is actually the bottom of the containers with the label side being the top. These do not come with an applicator and swatches below were with my finger. However, I've used eyeshadow brushes to apply and that worked fine as well. While these may look like a cream, they are actually densely packed powder pigment, hence the little plastic top with the handle you see here. I'm guessing these help keep the powder packed down and fresh. They must serve some purpose, as "do no discard" is stamped on them (click on photos for enlargement).
L'Oreal marketing materials claim these shadows were four years in the making and feature a patented color structure with 4X more binders (oils) than traditional powder shadows. These binders coat the pigment to enhance and heighten each hue, making the colors "pop". Not only that, a special adhesive polymer network helps achieve 24HR wear, including rubbing and the 11,000 times per day we apparently blink.
These do apply with a lovely creamy consistency and do not take much product to build color, as they are highly pigmented. Look at how the green shadow matches the green in the wet wood - really lovely. I can attest to the waterproof and rubbing part, as after I applied these to my arm I ran it under water and then rubbed it with a paper towel. The swatches appeared none the worse for the wear - no smears or pigment on the paper towel.