The applicator is different - it's flexible, curved, and gives a bit when pressed against the lips. This is supposed to help with even application of color. The formula includes moisturizers and anti-oxidants, and I did indeed find this a comfortable gloss to wear. It's lightweight but moisturizing, and wears surprisingly well for a gloss that is relatively non-sticky. Wear time was probably 2 hours for me, but I'm constantly sipping on something so not much lasts long on me.
There are 15 colors available, including four new ones for the summer. What did surprise me in looking at the color selection at my Rite Aid was the predominance of neutral and brown tones. The only two that really appealed to me were Strawberry and a vibrant coral color whose name escapes me. I chose Strawberry because of the shimmer, as the coral was a cream shade and I'm well stocked on those.
For about $6, I think this is a really nice lip gloss!
Ingredients: Triisostearyl Citrate, Polybutene, Tridecyl Trimellitate, Silica Silylate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polyglyceryl-4 Isostearate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Cellulose, Paraffin, Octyldodecyl Neopentanoate, PPG-3 Benzyl Ether Myristate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Phospholipids, Persea Gratissima (Avocado) Fruit Extract, Olea Europaea (Olive) Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Isopropyl Titanium Triisostearate, Vanilla Planifolia Fruit, Sodium Chondroitin Sulfate, Atelocollagen, Hyaluronic Acid, Tocopherol, Tocopheryl Acetate, Soluble Collagen, Galactoarabinan, Isodecyl Neopentanoate, Squalane, Styrene/Acrylates Copolymer, Ozokerite, Dimethicone/Bis-Isobutyl PPG-20 Crosspolymer, BHT, Caprylyl Glycol, 1,2-Hexanediol. May Contain: MICA, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, 77492, 77499), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 33 Lake (CI 17200), Blue 1 Lake (CI 42090), Yellow 5 Lake (CI 19140), Carmine (CI 75470)].