Cynthia Rowley Beauty Lip Stain in Heartthrob

Given that Valentines Day is right around the corner, it seems appropriate to show you the aptly named Heartthrob.  I received this mini in a Birchbox and wasn't expecting much, to be honest.  A soft coral red, this lip (and cheek) stain pleasantly surprised me. 

The formula is more of a lip butter, with minimal stickiness but a decent wear time of 3 hours or so.  It's also moderately moisturizing, which is tres important in the dead of winter. Okay, it was 76 degrees yesterday in Mobile, but my lips need mega moisture all year round.

Does it really stain my lips?  Yes, as a repeat application during the day and a quick check of the mirror show lips that are progressively more pigmented. 

A full sized lip stain is $20, but Birchbox has a trio set available for $45.  Unfortunately, Heartthrob is not one of them and I can't seem to find it anywhere.  The other full sized versions on both Birchbox's and Cynthia Rowley's site are sold out.  Not sure if that is due to popularity or because they are no longer available, but there ya go.