The Tarte eye creams do a good job of applying smoothly and without patchiness, which is something I've sometimes had problems with the Maybelline Eye Tattoos. I'd say the pigmentation is a bit better with Tarte. These can be applied in a sheer layer or built up to an opaqueness that gives complete coverage. They do set quickly, so you have a limited time to work with them. Once they set, they do not budge. Wear time is a good 8 hours for the most part, and then I experience some flaking. Plum Smoke had the worst performance, with the lighter shades performing the best.
The brush applicator included in the set works well, which is a good thing, as the pots are too small for finger application. As a shadow base, they are fantastic and this is how I've been using them the most. The photos directly below show the shadows on their own.
|Champagne Beige and Shimmering Moss|
|Shimmering Golden Beige and Pink Champagne as base shadows|
|Maybelline Color Tattoo in Mossy Green|
|Tarte's Shimmering Moss|
|Maybelline's Color Tattoo in Barely Beige|
|Tarte's Shimmering Golden Beige|
Disclaimer: I purchased this.