W3LL PEOPLE is a newer brand and their 3 stated core principles are:
"advanced performance, premium 100% natural/organic ingredients, and sustainability (not to mention a good dose of mojo)."I was happy to see a MD, a makeup guru, and an environmentalist teamed up to form this brand, hopefully providing a well balanced approach that will produce healthy and effective cosmetics.
Universalist reminds me a lot of Josie Maran Argan color sticks, although there is a greater color selection with Universalist (I count 9 at beauty.com). While they look super pigmented in the tube, they apply as a sheer wash of color with a bit of shimmer. Quite pretty, but hard to build up intensity on their own. I do think this type of product makes for a good base for mineral powder blushes, for when you are looking for a bit more color than they provide on their own.
Disclaimer: I received this as part of a gift with purchase.